PAGE ONE appreciates the significance of the relationship between the manufacturer and automotive-related media. Our regional knowledge, ability to work with media of all demographics and outlets, and our belief in mutually beneficial partnerships allow us to offer clients high value product placements. Our media relations system incorporates the following:
  • Targeted placements
  • Maximized priority scheduling
  • Timely media updates and feedback
  • Real time website access to history, mileage, pending and current status reports for all vehicles and media
  • Regional clipping service
Maximized Coverage
The media scheduler's primary responsibility within Page One is to target media with appropriate vehicles. A thorough understanding of the automotive industry, regional media outlets and manufacturer-specific goals allow the scheduler to place priority vehicles in the hands of top media first to maximize coverage.
Regular communication with the media allows Page One to offer strong customer service, priority scheduling, product placement and follow up. Our emphasis is on maximizing the return on investment for our clients with each media placement we generate.
On Line Database
Our Page One media database, P1, offers our clients access to the most up to date vehicle history and media information: contact information, driver's license data, vehicle history, outlets and reach. A username and password allows clients 24 hours access to the most up to date information about the media, vehicles and activity in each region. Mileage reports can be generated on the site by the client or they can be sent at regularly scheduled intervals.
Clippings
Coverage produced by media loans is actively collected and logged into our web-based database. Clips are reviewed by our account managers and forwarded to clients on a monthly basis for review. Clips can be uploaded to our website for client viewing.
Lifestyle Media
Non-automotive media outlets and events are introduced to manufacturers as appropriate matches are found with vehicles. Page One combines an understanding of our client's goals with regional knowledge to bring coverage of fleet vehicles above and beyond the traditional automotive press.